Branding is The Write Focus

All through July and August. The Write Focus podcast presents BRANDING for a book, a series, and a writer’s business.

cover by Deranged Doctor Design

To hook readers, savvy writers manipulate cover imagery, titles, and the back cover market copy. With the right keys, presented in this series, writers will learn how to generate a brand for a book and a series. This knowledge will translate to their own writing business.

The series is based on M.A. Lee’s guidebook Discovering Your Author Brand, part of the Discovering series.

  • July 5 History and Keys
  • July 12 First Impressions Matters with Glance I and Keys One and Two
  • July 19 Clever Iconography and Keys Three and Four
  • July 26 More on Iconography and Keys Five and Six
  • August 2 Clever Titling
  • August 9 Market Copy: Taglines and Blurbs
  • August 16 Branding, Curious Readers, and a Blurb Script
  • August 23 Books Trailers and Video Clips
  • August 30 Key Fundamentals for Trailers

Thanks for listening to the Podcast. (Links below)

Support the podcast with a cup of coffee at

  • You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

For more links and resources, visit  .

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If you find value in this podcast, please share with your writing friends or write a review. (We’re small beans. We don’t have the advertising budget of the big peeps. You can make a difference.)

Listen on your favorite podcast site: from Apple to YouTube, Spotify and Podbean (my favs), Google Play, Amazon Music and Audible, Samsung and Player FM, Deezer and Podcaster, the rivals iHeart and Tune-in, and too many to list.

Here are the 4 easiest. Make us a favorite, and follow along easy-peasy, once a week, while you fix a quick dinner, drive a short commute, or take a brisk walk.

My favorite podcast is Podbean. Here’s a direct link to the first episode in the series on that service. 

YouTube direct link to the Branding Playlist