Tag: video trailer

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Celebrate *Discovering Your Author Brand*

Brands identify quality work with artistic effort. They serve as a stamp of approval for the customer.

It’s the anniversary of Discovering Your Author Brand, the guidebook for developing writing brands for yourself as writer, for your book, and for your series.

Here’s something not sexy. Brands for writing is a contract with the reader.

Here’s two more.

  • Brands identify quality work with artistic effort.
  • They serve as a stamp of approval for the customer.

Yeah, yeah. You’ve heard that before.

Look around, and you’ll spot lots of flash-bang presentations on creating author brands. As more writers become self-published and traditional writers try to increase their marketing, the Author Brand is a hot topic.

Everyone talks about it. Few people can explain how to do it or give instructions to follow.

Well, gee, here’s another book, too.

How is Discovering Your Author Brand different from the other books in the marketplace?

1st ~ It’s packed with examples based on highly successful writers.

Face it, in today’s marketplace, our competition is our peers and every other writer who has come before us. Agatha Christie is still selling. Ray Bradbury is selling. Arthur Conan Doyle sells. Isaac Asimov’s I, Robot was made into a Will Smith movie over two decades after Asimov died.

These writers aren’t on the best-seller lists; only new books earn places on those lists. But Christie and Bradbury and Doyle and many, many more writers are competition for everyone else entering the marketplace. And they have the cachet of quality that new and recent writers struggle to achieve.

So, we’ll look at successful brands and analyze the secrets of their success.

2nd ~ Discovering Your Author Brand understands that the browsing readers will only give a few nanoseconds to our books.

So, we explain the three main glances that hook the readers before they swim down the river. We also look at the keys to unlock those glances. With the right keys, the brand is revealed, and the door to the reader opens.

To help with the keys and glances, we have worksheets (charts!) to help you discover the brand for book, series, and your author persona—because the first leads to the last.

3rd ~ We have something the other books don’t have, another way to catch the attention of that swimming reader. Video trailers!

Advertising claims that consumers have to see something seven times—7!—before they’ll buy. Static ads and promo posts are all well and good, but we writers need an extra oomph to get that seventh look. Enter the video trailer.

Have you ever wanted to set up a video trailer or a brief clip, currently big on social media sites like TikTok and Instagram? Have you hesitated because you don’t know where to start?

We have an easily adaptable script as well as guidance on settling the debate between music and narration. (We pick music!)

Discovering Your Author Brand is packed with explanations and examples.

Book 7 in the Discovering set, the manual is designed for new writers on the journey to becoming totally professional.

Purchase at Amazon or purchase at other online distributors

View the trailer at this link: https://youtu.be/uthI5gEWic8

. ~ . ~ . ~ . 

Writer M.A. Lee has been self-publishing fiction and non-fiction since 2015. She has over 50 books published under her three pen names.

 

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Celebrate! *Discovering Your Writing*

It’s the anniversary of the bundled Discovering Your Writing”, the epic journey for writers.

cover by Deranged Doctor Design for Writers Ink Books

Designed for writers at any skill level, this four-book bundle of the acclaimed series is a resource-rich compendium of craft information.

4 Books

for Writers

Bundled together

Discovering Your Plot covers six types of plot structure and the necessities of genre expectations. In its detailed examination of the major sections of a novel, it offers clues to pacing, tension and suspense, and sequencing of events.

Discovering Characters guides writers to create individuals rather than cookie-cutter stereotypes. This guidebook is designed to reveal the public and private interiors of characters. Templates and interviews are merely a start when delving into the backstories and relationships of our characters.

To hook readers, savvy writers manipulate cover imagery, titles, and the back-cover market copy. With the right keys, explored in Discovering Your Author Brand, learn how to brand your books, your series, and yourself as writer. A supplementary section covers writing a book trailer—the best guidance for writing any market copy.

Improving your writing craft is simple with the lessons and examples provided in Discovering Sentence Craft. A writer needs much more than grammar and spelling. Figurative and interpretive elements are the first step in creating rich text. Structural elements like opposition, repetition, inversion, and sequencing offer additional methods to polish your words.

At 129,00-plus words, Discovering Your Writing is truly an epic undertaking, a heroic journey necessary for anyone wanting to grow as a writer.

Writer M.A. Lee worked as a journalist and copy writer before pursuing the challenge of teaching high school students the triumvirate of literature, composition, and grammar+. Those years of teaching meant that she continued learning herself, sticking fingers into the writing craft and twisting things around to understand them before conveying that knowledge to students. The Discovering guidebooks for writers are proof that her internal teacher keeps presenting lessons.

Since beginning her self-publishing journey in 2015, M.A. Lee (under her pen names) has published more than 30 works of fiction and nonfiction.